​​​OptimisPT — EMR + Sports Performance Platform​

Creative Director • UX / Product Design • Brand Strategy • Mobile & Web

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The Challenge

Physical therapists lacked efficient tools to capture and use patient data for compliance, performance tracking, and personalized care. Meanwhile, Optimis needed to stand out and drive adoption in a crowded health tech market.

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What I Did

• Led UX design for a fully integrated EMR platform and mobile apps

• Designed workflows for cardiovascular and movement testing

• Simplified complex data collection into intuitive user experiences

• Collaborated across product, marketing, and engineering to bring the platform to market

 

The Solution

A seamless digital ecosystem combining EMR functionality with mobile performance testing tools—enabling real-time data capture, smarter insights, and customized wellness programs.

 

The Impact

• Became the #2 EMR platform for physical therapists in the U.S.

• Increased practitioner adoption through improved usability

• Elevated Optimis as a leader in health + performance technology

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