OptimisPT 

SaaS B2B EMR healthcare product systems​

 

Led UX strategy and design for a healthcare EMR system and integrated digital ecosystem, improving usability, adoption, and clinical workflow efficiency.

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The Challenge

Physical therapists needed better tools to capture, manage, and apply patient data for compliance, performance tracking, and personalized care. At the same time, Optimis faced the challenge of differentiating itself within a rapidly growing health technology market.

 

My Role

• Led UX and product design for an integrated EMR platform and companion mobile applications

• Designed intuitive workflows for cardiovascular and movement assessment tools

• Translated complex data collection into streamlined, user-centered experiences

• Partnered with product, marketing, and engineering teams to bring the platform to market

 

The Solution

Created a connected digital ecosystem that combined EMR capabilities with mobile performance testing tools; enabling real-time data capture, actionable insights, and personalized wellness programming.

 

The Impact

• Grew into the #2 EMR platform for physical therapists in the U.S.

• Improved practitioner adoption through a more intuitive user experience

• Positioned Optimis as a leader in health and performance technology