ESPN NASCAR

Broadcast on-air graphics package

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Designed a high-performance broadcast graphics system and motion language for live race coverage, including real-time data visualization, segment openers, and on-air explainer systems.

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The Challenge

Develop a broadcast graphics system that captured the speed, intensity, and complexity of NASCAR while establishing a bold and recognizable visual identity for ESPN.

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My Role

• Led creative direction for the complete broadcast graphics package

• Developed a modular motion system designed for live race coverage

• Designed race openers, interstitials, and segment graphics

• Created real-time data visualization systems for broadcast integration

• Defined the motion language, typography, and transition framework

 

The Solution

Built a high-performance broadcast design system driven by motion, speed, and data clarity– enabling dynamic storytelling across live race environments.

 

The Impact

• Delivered a cohesive visual identity system for ESPN NASCAR broadcasts

• Improved audience understanding of race data, timing, and flow

• Contributed to Emmy-nominated broadcast design work